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STAR Jalsha celebrates its triumphant one year
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STAR Jalsha celebrates its triumphant one year
Bengal’s no. 1 entertainment channel turns 1 this Tuesday. STAR Jalsha, with its anthem of Chalo Paltai has truly changed the definition of entertainment in Bengal this year. The Jalsha that began after the channel became no. 1 in 7 months after launch has continued to climb dizzying heights… This week Jalsha took its dominance of Bengali entertainment to another level with a historic 529 GRPS.
The road to the top has been created on the back of fresh and innovative programmes which have created a new audience for Bengali television. Younger viewers who felt ignored earlier were early converts to fresh shows on Star Jalsha like the prime time romance, Ekhaney Akash Neel and the innovative comedy format, I Laugh You. The channel broke fresh ground with Bou Kotha Kou which is a love story set in the backdrop of the urban rural divide. The show has been the top show in Bengal within a few weeks of launch. This freshness in approach is being taken further with its new launch, Ogo Bodhu Sundari, which is a new take on the daughter in law – Mother in law relationship. It has surpassed all previous records by catching up with Bou Kotha Kou to become the top show in Bengal within a month of launching. .
Star Jalsha has also continued to innovate with non fiction formats. It started a show, Swayamvar which created a platform for three Bengali girls to find the man of their dreams on air. It brought freshness to musical shows with Royal Bengal Superstars which had national level Bengali talent contest winners take on fresh talent from the state.
Star Jalsha has also been a platform which has brought the biggest names of Bengali entertainment to the small screen. The first Star Jalsha Entertainment Awards with performances from all the stalwarts has set the stage for lots more to follow.
Expressing gratitude and solidarity, Yubaraj Bhattacharya, Content Head, STAR Jalsha said, “We have able to develop an extraordinary relationship with our viewers in the shortest possible time. It has been possible only because one extraordinary team of creative people came together under the Star Jalsha banner to create content that delighted the Bengali TV audience. We are committed to further drive this relationship in our second year. We also take this opportunity to thank our other partners – advertisers, and distributors who believed in us and supported us from the very first day.”
STAR Jalsha has set a new benchmark for the channels to come and literally has changed the outlook of Bengali GEC echoing the slogan of the channel, ‘Chalo Paltai’. Commenting on the success of the channel, Gaurav Banerjee, VP, Programming, Regional Channels said, “We will have newer challenges in the coming year – expect us to respond with bigger and fresher shows and breakthrough concepts. Bengal has rewarded us for being different and we will continue to create content that will surprise. The creative team on Star Jalsha is working hard to create the version 2.0 of Chalo Paltai.”
Star Jalsha’s current programming line-up has five daily serials - Tarey Aami Chokhye Dekhini, Bou Katha Kou, Ekhane Akash Neel, Bandhan, Durga & Ogo Bodhu Shundori - aired from Monday to Friday at 6.30pm, 7.00 pm, 7.30 pm, 8.00 pm, 8.30 pm & 9.00 pm respectively. STAR Studio – the television magazine show is aired every Saturday at 7.30 pm, the reality show Dancing Star is aired every Monday and Tuesday at 9.30 pm, and the popular musical reality show, Royal Bengal Superstar is aired every Wednesday and Thursday at 9.30 pm. Starting this month will see many interesting shows on STAR Jalsha and viewers are guaranteed to have a more exciting and entertaining fare on television.
<LI class=txt_grey type=square> </LI> | <LI class=txt_grey type=square>Wednesday, September 09, 2009</LI> |
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